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Preview to:
Can We Use a "New Philanthropy" Approach to Recruit Volunteers?
by Terrie Temkin,
Ph.D.
AbstractAn innovative approach to raising funds burst onto
the nonprofit scene a few years back. Entitled "new philanthropy," it
has enthusiastically been adopted by fundraisers wishing to raise the
level of their success. This article proposes that those responsible
for enlisting volunteers adapt a "new philanthropy" approach to recruitment.
A definition of new philanthropy is presented. This is followed by a step-by-step
process for employing the features of the new philanthropy to ensure a
good match between volunteer and organization.
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