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PSAs and Volunteer Recruitment Campaigns
by Steve McCurley

This issue of Along the Web highlights various volunteer recruitment campaigns utilizing print, radio, and television public service announcements (PSAs). We thought you’d like to see what your competition is doing and plan accordingly. The examples here are mainly from the US , with some Canadian and UK sites, too. New campaigns are springing up all over the globe, so please share what you consider to be really good (or fun) volunteer recruitment approaches shown at sites you’ve found.

We’ve divided this into:

• sites where you can download or view actual PSAs
• resource materials on producing or marketing PSAs to media outlets

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