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Membership Recruitment Made Easy
by Matthew G. Mattson and Joshua A. Orendi

What does a canned meat product called SPAM™ have to do with volunteer recruitment?  In this article, the authors explore the answer to this question by reviewing the key steps in volunteer recruitment, a process that helps remind an organization that it needs not only a clear purpose but people to rally around that purpose.  All it takes is a little S.P.A.M. − Skill development, Product knowledge, Audience understanding and Motivation.

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