Baby Boomers

Today’s workplaces may have as many as five generations of workers, each raised in different times with different influences affecting their work styles. The same is true of volunteer programs. Organizations are now experiencing many different generations of volunteers working together, making for a very interesting and complex environment for volunteer management.

In this quarter’s Research to Practice, reviewer Laurie Mook looks at a study by Walden University’s Dr. Tonya Renee’ Howard, who interviewed five generations of volunteers (including Generation Z) and asked about their volunteer experiences with recruitment, recognition, and retention. Based on these in-depth interviews, Dr. Howard proposes generation-based volunteer management practices that all leaders of volunteers will find useful.

The volunteer base has changed over time. It has moved from volunteers with long-term commitments to welcoming the diversity of youth, families, baby boomers and employer-supported volunteers – and required us all to adapt our volunteer management practices.  In this Research to Practice, Laurie Mook presents "Bridging the Gap," a new research study out of Canada that describes the many volunteer changes of the last decade or more. Mook's review highlights some important ideas from this research study that you can put into practice today.

It seems increasingly complex to offer what the different generations of volunteers want, particularly Baby Boomers and Millennials: high impact volunteer opportunities, a range of choices of positions, ways to apply their workplace skills and more. The good news is there is a wealth of research on the topic. The bad news is that many of today’s leaders of volunteers don't have the time to sort through the gigabits of information on generation change, are puzzled by (or sick of) the hype on Boomers, and face real barriers in implementing the necessary modifications in their organizations.

This Research to Practice looks at a study of older volunteers and their volunteering profile. It is a study which uses panel data (that is, it tracks the same people over a period of time) between 1996 and 2004. The incorporation of panel data is quite useful, because so often research is a ‘snapshot’ at a specific time. This study tracks people between the ages of 55 to 65 in 1996, and then asks them about their volunteering practices every two years up to 2004. As you will see, the results tell us something about who volunteers, and something about why some people do not. 

Anticipating the huge number of Baby Boomers entering retirement in the next two decades, RSVP of North Central Iowa leaders decided to focus their attention on how to engage that cohort in volunteer service.  Attracting even a small percentage of the area’s approximately 22,000 Baby Boomers into volunteerism could yield enormous dividends for the citizens in the region. In this feature story for e-Volunteerism, RSVP Director Elaine Hanson and consultant Elizabeth Weinstein reveal how the organization responded to the “call to action” – a move that resulted in series of activities and research projects aimed at capturing the hearts and talents of potential Baby Boomer volunteers.

Australia has been a hotbed of volunteering activity for the past few years and this report is an indication of the increasing seriousness with which the Australian government is attempting to involve itself in promoting volunteering. The report was produced as part of the 2001 International Year of Volunteers and intends to show ways in which organizations can involve the impending Baby Boom population which is approaching retirement in many countries.