Baby Boomers in Action! An Initiative in Iowa to Recruit Baby Boomer Volunteers
Anticipating the huge number of Baby Boomers entering retirement in the next two decades, RSVP of North Central Iowa leaders decided to focus their attention on how to engage that cohort in volunteer service. Attracting even a small percentage of the area’s approximately 22,000 Baby Boomers into volunteerism could yield enormous dividends for the citizens in the region. In this feature story for e-Volunteerism, RSVP Director Elaine Hanson and consultant Elizabeth Weinstein reveal how the organization responded to the “call to action” – a move that resulted in series of activities and research projects aimed at capturing the hearts and talents of potential Baby Boomer volunteers.
Previously posted comments
Tue, 08/17/2010Posted on 14 May 2008 by Sam (Sarah) Elliston, Cincinatti OH
Wow- incredible! I'm very impressed by the work involved here and am excited about the partnership with RSVP and the United Way. There are lessons for others here. Plus you involved the corporate community - great job! I was not surprised at the results and learnings. And I am delighted to have the research to show what I have always thought to be true, actually is. I think Iowa is more similar to the rest of the country than you might think. Thanks for sharing this excellent work and valuable article.