From An Organizational Issue to a Community Issue: Shifting Volunteer Management
In 2009, Jeffrey L. Brudney and Lucas C.P.M. Meijs proposed a new way of thinking about volunteer resources: as a natural resource which must be managed sustainably or it will be exhausted. In their article, "It Ain’t Natural: Toward a New (Natural) Resource Conceptualization for Volunteer Management" (published in Nonprofit and Voluntary Sector Quarterly, Volume 38, Issue 4, and reviewed in e-Volunteerism by Steven Howlett), the authors argued that volunteer energy should be viewed as a human-made, renewable resource that people can grown, recycle and influence positively as well as negatively.
Do you have a fresh concept for building your volunteer program, and you wonder if anyone has ever tried it before? Or perhaps you need someone with formal skills in scientific methods to help you design a plan for implementation? When you need answers to both of these issues, you can turn to academic research and research practitioners. Exploration of research literature can result in ideas and evidence to support best practices in volunteer engagement, and results can be multiplied through collaborative partnerships with faculty and student scholars.
After more than a decade in the classroom, Sarah Jane Rehnborg has taught volunteer management on the graduate level to students from public affairs, business management, social work, communications, fine arts and other areas of specialization. Along the way, Rehnborg discovered some interesting resources and methods to convey some of the key concepts in volunteer management — teaching tools that are equally applicable to students and any audience that needs to be educated about our field.
Sarah Jane Rehnborg has more than a decade in the classroom – teaching volunteer management on the graduate level to students from public affairs, business management, social work, communications, fine arts and other areas of specialization. Along the way, Rehnborg found some interesting resources and methods to convey some of the key concepts in volunteer management. Since her students are frequently new to studying volunteer issues, these teaching tools are equally applicable to any audience that needs to be educated about our field.
We hear over and over again how volunteers are indispensable to many organizations. While we have previously covered articles on different methods used to estimate a value for volunteer contributions, a new study out of New Zealand looks at how volunteer value is communicated, both internally and externally. In this issue, reviewer Laurie Mook examines how a team of researchers conducted a qualitative study of local and national medium-sized health charities, and provides some thought-provoking insights into the barriers and drivers to communicating volunteer value for these organizations. An interesting aspect of the study, Mook explains, is that the researchers interviewed the executive director, fundraising manager and manager of volunteers from each organization, providing for a more holistic look at how volunteer value is communicated. Mook also provides her insights into the practical implications of the study, encouraging readers to reflect on the implications of making volunteer contributions visible while also considering the impact of keeping them invisible.
Due to the nature of volunteering, this sector of society is not often associated with conflict. However, like the wider community, conflict within volunteer-involving organisations can be a persistent problem. Although most volunteers enjoy positive and fulfilling experiences and are generally satisfied with the volunteering process, research undertaken by Volunteering WA shows that around 10 per cent of volunteers have been involved in a conflict with an organisation where they have volunteered.
This issue’s Research to Practice provides great food for thought on organizational factors affecting volunteer management. For example, how do the goals of the organization, area of activity, or degree of bureaucracy impact the role that a volunteer management program can take in the strategic achievement of an organization’s mission? How can organizational settings be “assessed and aligned to the needs of volunteers, but also to those of the organization and society at large?”
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