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Reader Comments

I am encouraged to see the point made that it is of "vital importance for organisations to follow a strategy of becoming increasingly customer focussed in relation to their volunteers". This is something of a crusade for me amongst the UK...

1 comment

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Volume II, Issue 3, April 2002

'Boomnet': Capturing the Baby Boomer Volunteers

Judy Esmond

Research to Practice

Reviewed by Steve McCurley

'BOOMNET': Capturing the Baby Boomer Volunteers
Judy Esmond
Team Consultants, Victoria Park, Western Australia
December 2001
http://www.mtd4u.com/resources/Boomnet%20Report%202001.PDF

Australia has been a hotbed of volunteering activity for the past few years and this report is an indication of the increasing seriousness with which the Australian government is attempting to involve itself in promoting volunteering. The report was produced as part of the 2001 International Year of Volunteers and intends to show ways in which organizations can involve the impending Baby Boom population which is approaching retirement in many countries.

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Comments

Rob Jackson, Royal National Institute for the Blind, Volunteer Development Officer, London England

May 1st, 2002, 2:26pm

I am encouraged to see the point made that it is of "vital importance for organisations to follow a strategy of becoming increasingly customer focussed in relation to their volunteers".

This is something of a crusade for me amongst the UK volunteering sector and I welcome this additional evidence to encourage a re-evaluation of how volunteer programmes market themselves to an increasingly marketing savvy population of potential volunteer.