Can We Use a "New Philanthropy" Approach to Recruit Volunteers?

Abstract

An innovative approach to raising funds burst onto the nonprofit scene a few years back.  Entitled "new philanthropy," it has enthusiastically been adopted by fundraisers wishing to raise the level of their success.  This article proposes that those responsible for enlisting volunteers adapt a "new philanthropy" approach to recruitment. A definition of new philanthropy is presented. This is followed by a step-by-step process for employing the features of the new philanthropy to ensure a good match between volunteer and organization.