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Volume III, Issue 2, January 2003

Designing a Strategy for Persuasion


Training Designs
By Betty Stallings

Good, skilled people in the field of volunteer management are often unsuccessful because they function reactively in programs where there is little or no true commitment, understanding or support for developing and sustaining a healthy, cutting-edge volunteer program. Individuals leading volunteer programs must not only be excellent technicians but also be able to proactively influence individuals and systems to work effectively with volunteers. Betty Stallings takes you step-by-step through the process of developing your own persuasion strategy.

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Comments

Denise C. Callahan, National MS Society Director, Volunteer Resources, NY NY USA

January 16th, 2003, 12:39pm

Betty Stallings' piece on Persuasion is great! I plan to use as part of our Volunteer Development University, as well as with a team I lead to implement our organization's strategic plan.

Lisa Coble, Newport Hospital, Manager of Volunteer Services, Newport RI USA

January 20th, 2003, 12:38pm

Thanks for a comprehensive training package on "persuasion." I think it is a template for managing "chang.e" It is documents like this that make the cost of subscription to e-Volunteerism worth every penny.

Tom Rinkoski, Diocese of Green Bay, Director of Volunteer Services, Green Bay WI USA

February 18th, 2003, 12:37pm

I do not doubt the premise of the piece, but this brings back old questions for me. If persuasion is at the heart of volunteer management, how much of it is really a skill, and how much a personality trait? A while back I wrote a piece on the volunteer manager as a professional schmoozer. At that time I was forced to reflect that while I can teach most people the skills concerning schmoozing, there are certain folks who have innate gifts that make them better schmoozers than others. Might this not be true for Persuaders as well? If this is true, how does this affect the hiring of volunteer managers? How does it affect how we use the native gifts and talents we have, even if they are neither schmoozing nor persuading? Just bunches of questions that the article resurrected. Thank you! I always love the questions more than the answers.