Motivation

What’s one way to increase the effectiveness of an organization that wants to involve volunteers in meaningful ways? In this e-Volunteerism feature, volunteer management experts Melanie Merrill and Ruth Leonard of Macmillan Cancer Support, London, write that in order to ensure continuous improvement of the volunteer experience, those who manage volunteers need to be well prepared, supported, and developed.

In this article, Merrill and Leonard explain how they equip volunteer managers through their Volunteering Quality Standards program, a unique framework developed to help raise standards in volunteer management and improve the volunteering experience of Macmillan’s 25,000 volunteers. The writers briefly describe these standards, and illustrate how “ensuring the voice of the volunteers” involves strategy development innovation on the part of volunteer managers. They conclude that “empowering volunteer managers through developing their skills ensures exemplary and impactful volunteer experiences” for those who give their time, energy, and experience to Macmillan. In other words, it’s how Macmillan brings out the extraordinary in everyone involved.

The United Nations General Assembly has mandated December 5^th each year as “International Volunteer Day.” This day is viewed as a unique chance for volunteers and organizations to celebrate their efforts, to share their values, and to promote their work among their communities, non-governmental organizations (NGOs), government, and the private sector. 

Armed with social media hashtags and themes, organizations around the world utilized this day in 2017 to highlight the work of their volunteers. In this Voices, writer Allyson Drinnon shares stories from individuals and their different organizations on how they used this day to recognize volunteers. What worked? What did not? Can you effectively recognize volunteers in a single day? Through Drinnon’s report, it may be possible to start planning for the 2018 International Volunteer Day event right now!

When volunteer management consultant Sheri Wilensky Burke hears about an organization’s poor volunteer retention, she often discovers that the organization has not defined retention goals. “It’s common to set goals for recruiting volunteers and other metrics, but often organizations don’t consider what successful retention really means,” she notes. “Surely it is not realistic (or even desirable!) to expect that every volunteer will stay forever. But without setting goals for the desired length of volunteer commitment, it is difficult to assess if the organization has an actual problem keeping volunteers engaged or instead has a perception problem in its assessment of their retention.”

In this e-Volunteerism feature, Burke argues that volunteer evolvement is critical to volunteer retention—and makes the case that volunteer evolvement goes a long way toward meeting volunteer retention goals. Here, she defines volunteer evolvement as enabling volunteers to take on greater responsibilities within an organization, much like a volunteer “career ladder” that offers them the opportunity for growth and new experiences. “Even the most engaged volunteers can get bored from doing the same thing repeatedly,” she argues. “Just like paid staff who want professional development and promotion, many volunteers similarly desire new challenges in their volunteer careers. What better way to recognize your most committed volunteers than by asking them to take on new tasks and/or assume a leadership role?”

Volunteer recruitment messaging is long overdue for an overhaul. But what wording works best? This Training Designs article will walk you through the technique of “testing” messages to determine which are most effective with different audiences. You’ll learn how to design and develop your own recruitment test using a simple A/B (split testing) method that Training Designs Editor Erin Spink has used successfully. Through this article, you will have all the tools you need to design your own tests. And you’ll be on the way to improving future recruitment results.

If you Google it, there are 10 times the number of articles on “volunteer recruitment” than “volunteer retention.” With the number of volunteers declining nationally, understanding the dynamics and rates of volunteer retention for different groups of volunteers is crucial.

In this Research to Practice, reviewer Laurie Mook presents the findings of several studies that investigate predictors of volunteer retention, with a special focus on a recent study that explores how volunteers’ feeling of “community service self-efficacy” (CSSE) affects their continued volunteer engagement. This study—based on results of a volunteer program assessment survey of volunteers in three U.S. nonprofit organizations—was influenced by research on students in service-learning courses. In terms of practice, a volunteer’s feeling of CSSE can be assessed in the recruitment process, and increases or decreases in CSSE measured periodically. As Mook explains, this information can be useful for developing and refining volunteer management practices that contribute to volunteer retention.

Free, live-streaming video platforms like Facebook Live, Twitter’s Periscope, and YouTube Live allow users of smartphones or tablets to live stream something they are viewing in person so that people off-site can view and share in it, too, in real-time – events, speeches, announcements, celebrations, and more.

The keyword here is live. Viewers watch the video at the same time it’s being filmed. While videos are recorded on Facebook and available after the live event (just like on YouTube), the draw for Facebook viewers is that they can view the event as it is happening, in real time. As with other Facebook posts, they can even join in by commenting.

Could Facebook Live and other live-streaming video platforms be used to celebrate volunteers? Welcome new volunteers? Educate and train volunteers? Recruit new volunteers? “Sure!” argues Jayne Cravens, an internationally-recognized volunteer management researcher, consultant, and trainer. In this e-Volunteerism feature, Cravens outlines some captivating ideas for how to embrace live-streaming video platforms to benefit volunteer engagement, noting that you can even “plan out” your video ahead of time. “It doesn’t have to be entirely spontaneous,” writes Cravens. “It just needs to feel that way.” 

Surveys have long raised questions about volunteer management practices. The problem with surveys, argues nonprofit management and leadership professor Mark A. Hager, is that “we can’t reliably know what’s really responsible for some trend or relationships we see in pairs of variables.”

In this quarter’s Research to Practice, Hager looks at a study involving disaster response volunteering with the American Red Cross. In this study, the authors actually ask dedicated volunteers about their satisfactions and dissatisfactions, and talk about them. Hager notes that “hearing real volunteers talk about their experiences can go a lot further in filling in some of the blanks left by survey research.”

A concept that spreads the love through volunteering? Good deeds and dating in a single package? In this e-Volunteerism feature, volunteer-manager-turned-entrepreneur Hannah Whitehead describes her efforts to innovate against all odds—and yes, she brings Cupid along for the ride, too!

In June 2016, Whitehead launched a social enterprise called Good Deed Dating that works alongside charities in London to coordinate volunteering events for single people. In a nutshell, Good Deed Dating combines good deeds with dating, providing single Londoners with the chance to meet someone who shares their values while doing good for their communities. Spreading love while volunteering! The concept has been widely embraced and is growing, working to potentially change not only volunteering constructs but the lives of dating-challenged, adrift, Bridget Jones-like Londoners everywhere.  

“When I was working as a volunteer manager, I had big ideas and an appetite to make volunteering not only super accessible, but also genuinely engaging to as many people as possible,” writes Whitehead. “However, like many others I found myself hitting red tape and brick walls at every turn. I knew that there were hundreds of potential volunteers out there who just needed the right incentive to get involved.  Feeling frustrated, I decided to make the leap and set up Good Deed Dating to support charities to achieve more and empower volunteer managers to get creative with their volunteering programmes.”

With a great sense of adventure and a keen eye for program innovation, Whitehead describes why “thinking outside the traditional volunteering box can feel risky or like an uphill struggle, but it doesn’t have to be. Our goal is to spread the love through doing good and provide a new way for Londoners to meet likeminded people who share similar values whilst meaningfully contributing to their community.”