Practical Ways to Capture Public Attention with National Volunteer Week Celebrations

In last issue’s Points of View, we examined the purpose and potential of a National Volunteer Week. We argued that such national celebrations are not just about individual volunteer recognition, and we took a more strategic look at the purpose and value of such weeks.
In this continuation of our discussion on National Volunteer Week, we decided to get more practical. In this Points of View, we suggest some ideas that should help deliver a more visible celebration of volunteers during National Volunteer Week. Think smiles, name tags, and murals! Seriously!



Founded in 1901, the Junior League rapidly became the most influential women’s organization in the United States. Today there are also chapters in Canada, Mexico, and the United Kingdom. Its mission statement puts volunteering and women front and center: