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Practical Ways to Capture Public Attention with National Volunteer Week Celebrations

In last issue’s Points of View, we examined the purpose and potential of a National Volunteer Week. We argued that such national celebrations are not just about individual volunteer recognition, and we took a more strategic look at the purpose and value of such weeks.

In this continuation of our discussion on National Volunteer Week, we decided to get more practical.  In this Points of View, we suggest some ideas that should help deliver a more visible celebration of volunteers during National Volunteer Week. Think smiles, name tags, and murals! Seriously! 

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The Funny Side of Volunteering

Cara Thenot

Volunteering is generally presented very seriously – largely because many of the causes volunteers support are very serious. But not all. And even grim situations can evoke laughter, since a sense of humor is a great coping mechanism.

Humor is also a great communication tool, especially when it tells the truth about a situation. In this Voices feature, we present examples of effective humor used in recruiting, training, and recognizing volunteers. These include YouTube postings, blog and newsletter entries, and cartoons. When can you provoke a smile and also generate action?

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Empowering Volunteers Through Health Literacy

Barwon Health, the largest and most comprehensive regional health services in Australia, concluded several years ago that its 1,000 volunteers were ready and able to improve the health of their community. So in February 2014, the health service implemented a Volunteer Training and Development program that provided volunteers with opportunities to expand their healthcare knowledge, participate more concretely in the health service's mission, and ultimately build an empowered, healthy, and sustainable volunteer base for the future.

In this e-Volunteerism feature, Barwon Health’s Lyn Stack writes that “by investing in our volunteers through health knowledge, we utilise their support to directly improve the health and wellness of our community, while also providing volunteers with opportunities to increase confidence and decrease fear of entering the health sector.”  Stack describes how the program has expanded in two years to include Australia’s first Volunteer Health and Wellness Calendar, a Healthy Living Ambassadors program, and a national public awareness campaign to help volunteers expand their own health awareness to others. “By sharing this program,” Stack writes, “we can empower all volunteer leaders to invest in and reward their volunteers through the power of knowledge.”

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Belfast’s Creative Extremists

In 2010, Volunteer NOW and the Voluntary Service Bureau in Belfast obtained Heritage Lottery Fund money to conduct a two-year oral and social history project to capture the volunteer stories of over 110 people in all walks of life in Northern Ireland. The work led to the publication of a book called Volunteer Voices: Belfast’s Creative Extremists and an exhibit open to the public. The book also included several historical accounts of the evolution of volunteerism in Belfast, sometimes bleak but also hopeful. As the Foreword states:

Most of the past forty years of Belfast’s history has been turbulent, fractured and painful. The City suffered and over 1,500 of its people died; countless others injured. During the early 1970s Belfast experienced one of the largest movements of population in Europe since the Second World War. Later with the erection of ‘peace walls’ and interface barriers, it became, and still is, a physically divided city…Amidst this reality, however, are countless stories of people with hope. People equipped with enthusiasm and energy who gave their time as volunteers…and “faced the dragon’s fire” believing it was possible to make a difference.

In Voices, we excerpt some of the many inspiring examples of the power of volunteering told in this book. 

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Could A Robot Do the Job of A Volunteer Manager?

Back in September, the BBC in the UK ran a series of news stories and articles looking at the development of robotics. They were following up on a study by researchers at Oxford University and Deloitte, a study predicting that about 35 percent of current jobs in the UK are at high risk of computerization over the next 20 years. The BBC wanted to know whether the advances meant that certain jobs could be done in the future not by humans but by robots. As a bit of fun the BBC asked, “Will a robot take your job?” and provided and online to help answer this question.

Though “volunteer manager” does not appear on the list of jobs in this online tool, Points of View writers Rob Jackson and Susan J. Ellis reviewed the notion and then considered the question, “Could volunteer management be done by robots?” Read this article to see if they embrace the concept – or scare off the robot notion once and for all. 

 

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Volunteer Hounded to Death by Fundraisers? Lessons To Learn

Was Olive Cooke, a 92-year-old volunteer for the Royal British Legion, hounded to death by fundraisers this past May? In this Points of View, intrepid sleuths Susan J. Ellis and Rob Jackson turn the Olive Cooke case inside out and use it to debate a question that volunteer organizations everywhere need to address: What is or should be the connection between donating money and donating time?

“It’s been our experience that too many organizations place a great divide between people who volunteer and people who write checks,” write Ellis and Jackson. The authors then outline how to integrate money donors and time donors; how to compare and analyze the two groups for greater efficiency; how to ask volunteers to give money to an organization; and how to ask money donors to give their time and talents.

“Integrating engagement with all your supporters is key to running an effective non-profit in the 21st century,” the authors conclude. “If more of this takes place, then something good will have come out of the sad death of Olive Cooke.”

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The Junior League: Microcosm of Women’s History

Founded in 1901, the Junior League rapidly became the most influential women’s organization in the United States. Today there are also chapters in Canada, Mexico, and the United Kingdom. Its mission statement puts volunteering and women front and center:

The Association of Junior Leagues International Inc. (AJLI) is an organization of women committed to promoting voluntarism, developing the potential of women, and improving communities through the effective action and leadership of trained volunteers. Its purpose is exclusively educational and charitable.

Local Junior Leagues made many significant contributions to their communities, but also developed an elitist public image of wealth, social standing, and exclusion. The list of famous women who were members of the League is very long. When the feminist movement affected every women’s organization, the Junior League found itself challenged to retain its position while changing with the times.

This Voices from the Past story explores the history of the Junior League and how it evolved in the face of modern life, still keeping its mission rooted in the power of volunteers.

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We Need to Laugh More

Do we take ourselves too seriously? Volunteering plays a critical role in so many organizations, in so many countries across the world. And these days, being in the volunteer management business isn't easy. It’s no surprise that many of us are stressed. What we need, says John Suart, the editor of the world’s only comedy site for non-profit organizations, is to laugh more. In this feature article for e-Volunteerism, Suart explains why it’s important to try and combat stress and pessimism by injecting more humor into our work and our lives. 

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Do You Spell “Volunteer” with a Capital V?

Is an attitude shift in order as we consider the value and individuality of Volunteers?

While intentionally spelling Volunteer with a capital “V,” Marlene Beitz poses this question and raises many others in Voices, asking readers to think about the conscious and subconscious ways we regard the Volunteers who are often called the “heart and soul” of our organizations.

From her personal viewpoint as a Volunteer as well as a Coordinator of Volunteers, Beitz opens a window into Volunteer experiences and ponders the sometimes surprising (and disappointing) effects of common Volunteer management approaches. But in a positive shift, Beitz explains that organizatons can more fully meet objectives if they break down ingrained expectations of Volunteers as a group, and build up a renewed sense of engagement and partnership with Volunteers as valued individuals.

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