The Human Side of Tech Transitions: A Change-Management Playbook for Modern Volunteer Programs
Volunteer programs are modernizing at the same time volunteerism itself is changing. Across sectors, leaders are coordinating more complex schedules, more diverse volunteer motivations and higher expectations for impact reporting, often with fewer administrative resources. It makes sense that technology has become a larger part of how we recruit, support and retain volunteers. The promise is real: better tools can reduce manual work, improve communications and make participation easier to sustain.
But in Volunteer Engagement, the success of a new technology-enabled process is not determined by a list of features. It is determined by adoption. In this Ahead of the Curve, author Sam Fankuchen explains why adoption of tech transitions is both a human process and a technical one. And through his change-management playbook, he shows why the most important shift Volunteer Engagement leaders can make is to treat technology rollouts as change-management initiatives, not software implementations.
Lisa Wetherby/Humane World for Animals/Pennsylvania, USA
Sat, 02/21/2026The phrase: "treat resistance as insight rather than an obstruction" is a motto that I have learned to live by. Early in my volunteer engagement career, I would get frustrated when volunteers were quick to call me out for mistakes or misunderstandings. Today I am grateful for the information they provide. Being in animal welfare, where it is understood that "behavior is information that serves a purpose" may have helped me to get to this place. The hardest situation is the one where you don't hear from those who are not onboard with your plan.