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Moving Beyond Program: Developing a Volunteer Engagement Strategic Plan

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What does it mean to move beyond volunteers as a “program” and, instead, embrace engagement as a strategy to fulfill your mission? The shift starts by understanding the benefits of developing a strategic plan for volunteer engagement. In this article, writer Beth Steinhorn highlights some of the research behind volunteer engagement strategies and shares a step-by-step process for developing a volunteer engagement strategic plan. She traces how one regional humane society developed such a plan and, as a result, is now lightening its staff’s heavy workload, bringing more skills into the organization, gaining more advocates, increasing resources, and ultimately helping more animals.