Executive Director, Role of

One week after this issue launched, the 2017 National Summit on Volunteer Leadership Engagement began in St. Paul, Minn. A special track at the summit convened a group of funders (public and private foundations and other donors) who met with volunteer resources managers and other nonprofit organization leaders. The purpose? To discuss the challenges of funding volunteer engagement efforts. JFFixler Group, led by Beth Steinhorn, partnered with Jane Leighty Justis of the Leighty Foundation and volunteer training expert Betty Stallings to revise and republish a “guide for funders” that was originally developed in 2003 to provide companion resources for nonprofits. Summit participants received this hot-off-the-press booklet on site, which is also available electronically for free at the Leighty Foundation website. 

In this article, Steinhorn excerpts and consolidates tips and strategies from the guide to help non-profits make the case to funders: investing in volunteer engagement is beneficial.

In 1984, a very important article about funding volunteer efforts was published in the Spring issue of Voluntary Action Leadership: “The No-Apologies Budget: How to Justify the Financial Support a Volunteer Program Deserves.” Written by Neil Karn, then director of the Virginia Division of Volunteerism, this article was the first strong argument for truly adequate funding of volunteer efforts. Thirty years after it was first published, e-Volunteerism is pleased to re-introduce this seminal article, which remains as powerful today as it was in 1984. The budget line items might look a bit different now, but Karn’s points still resonate in advocating for the support and tools volunteers continue to need in 2014.

Most organizations have a strategic plan, a fund development plan, a marketing plan and an IT plan. Why is it that so few have a volunteerism plan? Recognized as the oldest voluntary health organization in the United States, the American Lung Association began a three-year planning process for volunteer involvement only six years ago. The Association recently took a different approach to the process, resulting in a volunteerism plan that has ownership from many stakeholders, simultaneously building both the culture of volunteerism and the capacity to sustain it.

In this feature story, authors Mary Ella Douglas, Melissa Gilmore, Katherine H. Campbell and Marybeth K. Saunders explain how they created the Association’s latest strategic volunteerism plan. They first reached out to colleagues in other organizations to ask if they would be willing to share their strategies with them and learn from each other; surprisingly, they did not receive even one plan from their search. Instead, what they heard time and again was, “What a great idea!” and “We don’t have one, but we’d love to see yours when it’s finished.” Using a process that included representation from all levels of its structure as well as external volunteers, the American Lung Association proceeded to create a revised volunteerism plan in about nine months. This story documents the authors’ experience, one that produced principles and a process that can be applied to most organizations as they embark on developing a strategic volunteerism plan of their own.

In this Keyboard Roundtable, we’ll explore one of the perennial issues of volunteerism:  When should work be done by volunteers and when should it be done by paid staff?   Convening Editor Rob Jackson brings together a range of perspectives to explore this issue. Our participants will look at why we have differing views from each other on this important topic, and what common ground we can find between proponents of volunteering and those whose goal is to defend the rights of paid workers.

In this third e-Volunteerism article in our Sabotage series, the authors turn their focus to those not-for-profit organizations that engage and deploy millions of volunteers globally. They list 10 universal actions that not-for-profits engage in, and argue that these actions make their volunteer programs less effective, reduce volunteer commitment, and ultimately lead to costly mistakes, lost revenue and reduced scope. More importantly, in the context of a major demographic shift, the authors argue that these actions may cause hundreds of thousands of organizations to be faced with a service delivery crisis within a decade. The authors consider practical solutions for moving forward.

Should there be a significant difference in leadership ability between the head of the organization and the head of the volunteer program?  While there may be differences in authority, leadership is not restricted to the executive director or chair of the board, nor should it be for the sustainability of the organization.   Leadership happens at all levels within an organization.  Everyone, including volunteer managers, has the capacity of becoming a leader. We all have skills which can be enhanced and abilities which can be cultivated. 

Some volunteer program managers may not yet perceive themselves as leaders in their organization, but they can be.   In this article, Bailey and Petro provide some self-assessment considerations and tools.